MARTIN CLOAKE

I’ve written and co-authored 12 books with cumulative sales of well over 150,000. And I’m a successful ebook publisher and author.

My book
61 The Spurs Double won the Cross Sports Book Award Illustrated Book of the Year award in 2011, and The Lane won the 2017 award.

I've also had work on football, football culture and the football business published on
Sabotage Times, In Bed With Maradona and in The Blizzard, When Saturday Comes, The Football Pink and the New Statesman online, as well as in a number of other football magazines, fanzines and blogs.



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The Lane
(Vision Sports Publishing 2016)
The Lane is the official history of White Hart Lane stadium, the world famous home of the Spurs. Produced by the award-winning team behind 61: The Spurs Double and The Glory Glory Nights, this is a lavish 232-page coffee table treat featuring original articles and packed with stunning photography. The book tells the story of the building and development of the stadium since 1899, and details some of the great players and matches that have graced the famous ground. Special features focus on the dressing room, European nights and the famous Shelf terrace. The foreword is written by Spurs legend Steve Perryman, the man who played more matches than any other at the ground, and the book features the memories of such great players as Cliff Jones, Pat Jennings, Alan Gilzean, Martin Chivers, Alan Mullery, Glenn Hoddle, Ossie Ardiles, Gary Mabbutt, Ledley King and Harry Kane, along with an in-depth personal take from Micky Hazard. There is also an exclusive photo essay by Rob White, giving his view of a ground his family has been associated with for generations.

Amazon #1 bestseller
Winner, Illustrated Sports Book of the Year at the 2017 Cross Sports Book Awards.
Judges described it as
"a beautiful book that captures the heart and soul of a historic and much-loved sporting location, taking the reader on a journey through its history and providing a fitting tribute to all those who played on its hallowed turf".

20-21 12-13


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A People's History of Tottenham Hotspur Football Club
(Pitch Publishing 2016)
A People's History of Tottenham Hotspur Football Club is the first attempt to write the history of a club's support. Written alongside respected Spurs blogger Alan Fisher, the book uses original research and interviews with many of the fans who have supported the club over the years to piece together a unique perspective. From the formation of the club by a group of local schoolboys under a gas lamp on Tottenham High Road, through the club's rise as the emblem of the emerging suburbs and the competitive power of the south of England, through the development of the game as a mass leisure pursuit and on into the modern era, this people's history looks at what the club means to its fans, and how that relationship has changed. It includes sections on the battles between the club's fans and the club itself over the identity of Tottenham Hotspur and on the emergence of an international fan base that is creating its own culture of support. Along the way it introduces a rich cast of characters.

What they said about A People's History of Tottenham Hotspur Football Club
“A splendid chronicle of the club's fans” Guardian Sports Books of the Year 2016
"Next time a shiny-suited PR man suggests fans are merely consumers insist he reads
A People's History of THFC" Michael Calvin
"Vivid and well-researched"
When Saturday Comes
"Recommended reading" Talksport PressPass
"
Well-written, approachable, and says important things about the nature of football fandom as it continues to evolve as the sport evolves. Even non-Tottenham fans could learn a great deal about issues important to them" Cartilage Free Captain
"
A book about being a supporter of a football club that has – in equal parts – wonderfully and annoyingly, got under your skin" The Football Pink
"Very readable and deserves a much wider audience than just Spurs' fans"
Soccer History
"A worthy addition to any library" Spurs Odyssey
"A vitally important book in the development of football publishing"
The Fighting Cock

Amazon #1 bestseller


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The Glory Glory Nights
(Vision Sports Publishing 2012)
Issued to mark the 50th anniversary of Tottenham Hotspur becoming the first British club to win a European trophy,
The Glory Glory Nights is an officially-endorsed complete history of Spurs in European competition. The lavish, coffee-table format book contains reports of every game played by the club in European competition up to the start of the 2012/13 season, using a combination of press reports and the memories of fans and players. There are original, in-depth interviews with many of the star names to have graced the turf for Spurs in Europe, including Cliff Jones, Alan Mullery, Martin Chivers and Gareth Bale, and background features on the club’s travels, the fans and the origins of the Glory Glory tradition.
Throughout the book there are a wealth of stunning photographs, images which not only capture the magic of some epic matches at home and abroad, but which also provide a rarely glimpsed behind-the-scenes view of Spurs in Europe.
The book has been produced by the team behind the award-winning 61 The Spurs Double – with
Adam Powley and I sharing the writing duties and designer Doug Cheeseman crafting a handsome tome and taking his picture research skills to new levels. The team at Vision Sports Publishing has also brought its considerable experience to bear to ensure this is a publication of the highest quality. You can browse a selection of pages from the book at this microsite.

What they said about The Glory Glory Nights
“Conjures up the magic of the special nights at White Hart Lane” Radio London
“A belter of a book. Takes you through the European adventures.” Norman Giller
“Evocative, beautiful, conveys the adventure and wonder”
Tottenham On My Mind blog
“Something special, a book that oozes style… one of the best books I have ever read about our famous club.”
McNamara’s Band blog
“A mighty tome”
Ohh When The Spurs podcast
“Wonderful”
The Spurs Show podcast
“This book is Tottenham… why we love our club. The Glory Glory Nights is utterly essential. In a world where modern football rules and memories are devalued this serves as a reminder that no matter the year or the century some things will endeavour to live on forever.”
Dear Mr Levy blog
“A genuine thing of beauty… essential”
The Substantive
“A book to relive the glory glory nights… or to hear about them for the first time” My Eyes Have Seen The Glory blog

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The Spurs Miscellany
(Vision Sports Publishing, 2006-2012)
Now in its fourth edition and backed officially by Tottenham Hotspur FC,
The Spurs Miscellany has sold tens of thousands of copies since it was first published. Newly-established VSP approached me and Adam Powley with a proposal to deliver a book filled with Tottenham trivia. We delivered a mix of facts, stats and anecdotes laced with humour that quickly became the top-selling in VSP's popular series of club Miscellanies. We organised a number of publicity initiatives through the international community of Spurs fans, including a personal appearance and signing by club legend Steve Perryman. We have also appeared on Phil Cornwell's The Spurs Show podcast to plug the book.

What they said about The Spurs Miscellany
“Captures the spirit of the club… much more than a mere chronology… Anyone familiar with the writing of Cloake and Powley won’t be surprised by the wit, warmth and passion in the writing. Thoroughly entertaining… utterly engrossing”
You’ll Win Nothing With Yids blog
"Fascinating... there's no doubting the meticulousness of the research"
Time Out
"A top quality book that will appeal to all ages"
TopSpurs.com
"What a treat" Julie Welch
"A little gem of a book" Clare Tomlinson


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61 The Spurs Double
(Vision Sports Publishing, 2010)
Endorsed by Tottenham Hotspur Football Club and with a foreword by the legendary Cliff Jones, who played in the historic Double team, this is a lavish souvenir book produced to coincide with the 50th anniversary of the first modern domestic football Double of League and FA Cup. The book has over 215 pages, comes in a hardback cloth case and is in coffee-table format. In May 2011 it was voted Illustrated Sports Book of the Year by a panel of industry judges in the National Sporting Club's annual book awards.
The book includes the match-by-match story of the season, with newspaper clippings from the time on every game. Each player is profiled in depth and there are several specially-written features outlining the significance of the achievement, how the team was built and the philosophy which led the team to be dubbed ‘the team of the century’. There is a moving, exclusive personal view of the Double team written by renowned sports writer Julie Welch, plus an essay on ‘The Bill Nicholson I Knew’ by THFC communications officer John Fenelly, who worked with the great manager for many years.
The book also features a wealth of pictorial material, much of which has rarely been seen before. This ranges from memorabilia from the players, their families and the fans to extensive photographic essays on the club and, for the first time in a single publication, a wealth of rare colour pictures from that historic season.
I wrote the book alongside long-time colleague and Spurs fan
Adam Powley, with significant contributions from Julie Welch. The design and picture research is by award-winning graphic designer and Spurs fan Doug Cheeseman, who made his name as founding art editor of When Saturday Comes magazine and has an extensive portfolio of high-quality books to his name.
61 – The Spurs Double is available from VSP, Tottenham Hotspur and all good bookshops.

What they said about 61 – The Spurs Double
“A wonderful 50th anniversary book. It ranks with the very best Spurs books. It just captures the atmosphere of what that period was all about… really very special.” Cliff Jones, who ran the wing in the Double team
"Brilliant, worth every penny… they don't make books like this any more." Paul Hawksbee,
The Hawksbee & Jacobs Show, Talksport
"A stunning book… lovingly compiled and coherently put together with the quality of writing a match for the wonderful pictures and reproductions alongside."
Sporting Life
"The memory of that team is well-served by this handsome tribute, elegantly presented." Simon Redfern,
Independent on Sunday
“Had some family and friends over and they all loved it.” Rob White, son of Double team legend the late John White
“I’ve read hundreds of football books and this tops them all. As I turned the pages it brought vividly to life that glorious year. I could hear the crowd cheering, the Mackay tackles flying in, Bobby Smith banging in the goals.” Paul Trevillion, acclaimed cartoonist and creator of
You Are The Ref
"Adam and Martin are the Chivers and Gilzean of Spurs books.” Author and Spurs fan Paolo Hewitt
"A treasure-trove of stories, pictures and memories. Quite superb.” Radio London
“The Double team were the best club side I’ve seen in 50 years. This book is essential reading for fans who weren’t around to cheer them from the terraces.” Spurs ‘superfan’ Morris Keston
"Superb - it really is quite special." Phil Cornwell
"The best book about Spurs, wonderful. It's a real labour of love." Mike Leigh,
The Spurs Show podcast

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The Pocket Book of Spurs
(Vision Sports Publishing, 2009)
Released in October 2009,
The Pocket Book of Spurs was packed with information and in full colour throughout. It tells the story of one of football’s most famous sides from its formation in 1882 to today’s star-studded squad of Defoe, Modric, Lennon and Palacios, together with sections on the team’s greatest goals, legendary players and most thrilling tactics. There’s also an illustrated history of the club badge and kit and a detailed cutaway diagram of White Hart Lane. Action images of stars old and new are complemented by colourful diagrams and sketches by Bob Bond, who illustrated the Roy of the Rovers cartoon strip for many years. The Pocket Book is rounded off with a club directory and a host of stats and records. It can be ordered direct from the publisher’s website.
A new and updated edition was released in October 2010, featuring the retro Admiral shirt from the late 1970s on the cover and new sections on Harry Redknapp, the 61 Double, and much more.

What they said about The Pocket Book of Spurs
“I’m pleased to recommend this book which contains so much about what makes Spurs a special club”. 80s Spurs legend Ricky Villa
“Frankly, if a fan who lived and breathed Spurs had his/her DNA extracted and turned into book form, this would be the result.”
All Action, No Plot, Spurs fan blog
“A lovely-looking book, and a great read.” Theo Delaney, advertising guru

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The Boys from White Hart Lane
(Vision Sports Publishing, 2008)
The Boys From White Hart Lane features a series of in-depth interviews with key members of the Tottenham Hotspur team of the early 1980s. Co-authored again with Adam Powley, the book tells a story of football before the hype, when players didn’t exist in a world far removed from everyone else. With exclusive access to famous names like Steve Perryman, Osvaldo Ardiles, Ricky Villa and Peter Shreeve, the book contains some never-before-told revelations and attracted strong interest from the book trade and positive review comments as well as establishing itself as a firm favourite with Spurs fans. It is available to buy as a paperback and an ebook.

What they said about The Boys from White Hart Lane
"Fantastic, really interesting book about a special bunch of boys" Alan Brazil, Talksport
"The best book yet about the wonderful Spurs side of the late 1970s and early 1980s. I stayed up until 2am reading it. A fabulous nostlgia-fest" Julie Welch, sportswriter
"A fascinating insight into the inner sanctum of a top football club, brimming with evocative memories'" Mike Leigh,
The Spurs Show podcast
"A compelling examination of one of the great Spurs teams, written with great authority, insight and humour. A worthy addition to the growing canon of fine Spurs literature" Paolo Hewitt
“A nostalgic trawl through the 1980s" Mike Walters,
Daily Mirror
"A great book about football as well as about Spurs" Radio London
"A classic" John Crace,
The Guardian

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The Tottenham Hotspur Opus
(Kraken Sport & Media, 2008)
Kraken Opus is a collection of the largest and most luxurious publications ever produced, comprising 300,000 words and 1,500 pictures, sized at half a metre square and weighing 30kg. When
Kraken Sport & Media were contracted by Tottenham Hotspur Football Club to produce The Tottenham Hotspur Opus for the club’s 125th anniversary year, I was asked to be Editorial Consultant.
Working with the in-house production and editorial team, I advised on flatplanning and chapter selection. I formed part of a panel, alongside journalists Julie Welch, Mat Snow and Matt Allen, which drew up the list of 51 Greatest Post-War players, and wrote over 25,000 words of features for the final Opus.
This work included interviews with club legends Martin Chivers and Martin Peters, and We Are Tottenham, a 7,000-word essay on the history of supporter culture at the club. I also contributed a series of short pen-profiles with fans - including actress Patsy Kensit, DJ Norman Jay and NBA superstar Steve Nash, interviewed writer and fan Hunter Davies and wrote an appreciation of Julie Welch's classic TV film Those Glory Glory Days.
Throughout the project I advised on editorial decision-making and picture selection, and set up contacts with a number of collectors and fans who could make useful contributions. I also helped recruit the Opus's Art Editor. I advised on image selection, fact-checked and proofread large sections of the Opus.

Rob Clark, Senior Editor, Kraken Sport & Media, said: “Martin’s was the first name that cropped up when my company were looking for an editorial consultant on an 850-page history of Tottenham Hotspur FC. His combination of editorial skills and vast experience and knowledge of the subject – and of football in general – made him an invaluable asset to the team."

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Football: The Ultimate Guide
(Dorling Kindersley, 2008)
I was one of a team of three commissioned by editor Catherine Saunders to contribute material to
Football: The Ultimate Guide, a large format book aimed at 8-12 year-old football fans. I wrote club and country guides, plus a series of player profiles. The brief meant packing as much information into as few words as possible to fit specific designs, all in a language the young target audience could engage with.

Catherine Saunders, Editor, Dorling Kindersley, said: "I was delighted with Martin's contribution to DK's Football: The Ultimate Guide. His knowledge of the subject was first class, his writing excellent and his approach positive and flexible. I would work with him again."

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We Are Tottenham
(Martin Cloake & Adam Powley)
In depth interviews with a selection of Tottenham Hotspur fans about their support for the football club, woven together with the story of a dramatic season. I pitched the original idea to co-author Adam Powley, who I’d worked with on football fans’ website
From The Terrace, and we took the idea to several publishers before Mainstream commissioned the book. We Are Tottenham topped The Independent newspaper’s Sports Books chart, and was reviewed positively in The Sunday Times and Time Out. The great football writer Hunter Davies wrote the foreword, commenting that “this is the kind of book every football club should have”. Publicity for the book included being interviewed live by Danny Kelly on BBC Radio London, and taking part in a public reading with Spurs legend Dave Mackay at one of writer Paolo Hewitt’s regular London events.

The updated 2013 edition, with a new introduction by the authors and a new chapter catching up with many of the fans featured in the first book,
is now available in print and ebook editions.

What they said about We Are Tottenham
"Funny and opinionated... the book is a tribute to fans' commitment, energy and patience"
Time Out
"Light-hearted and amusing"
The Sunday Times
“More Spurs fans moaning"
FourFourTwo