I’ve been employed as a consultant by a number of organisations looking for a communications professional who understands the bigger picture. I’ve worked with experienced, expert teams to help them project their message more effectively. I’ve got a particular knowledge of how membership organisations work.
With Lane4, a professional services agency working in the fields of organisational change, leadership development and executive coaching, I worked on a number of projects helping the agency and its clients to develop communication materials.
I worked with the Communications Department at RNID as they prepared for a major change in external and internal corporate communications strategy, changing the organisation's name to Action on Hearing Loss. Tasks ranged from hands-on editing and drafting of leaflets and corporate strategy documents to more general advice on the charity's communications work.
I worked with the digital marketing team at care homes for the elderly charity Anchor to update the website and improve its search rankings. I worked on the in-house content management system, uploading copy and ensuring the SEO strategy was implemented by checking keyword seeding and optimising tags and page titles. I also checked to see that information had been brought across consistently from the old site, and suggested and implemented a raft of organisational points which would enable the team to use the new system flexibly and easily. I wrote a user guide to the new system. The work I did in helping the new site go live resulted in an almost immediate improvement in Anchor's search rankings.
I was a regular freelance for the National Union of Teachers’ membership and communications department. Work I did included;
• interviewing members and officials to produce material for special editions of NUT News;
• helping script and edit a viral video aimed at attracting new, young members;
• working as a roving reporter on national days of action, writing reports for the web and print, carrying out on-the-spot interviews alongside a film crew, conducting to-camera reports, and tweeting live coverage of rallies and events.
The Centre for Media Research at the University of Ulster wanted to revamp its website, making it less cluttered and more accessible while retaining its academic gravitas. I went to Coleraine to work with the head of the CMR and the University web design team to reorganise the site and redraft the written descriptions of the centre's work.